Coaxing members to your sports club – and keeping them there – can be a challenge if you’re missing some simple tricks. In this guide, we’ll cover the best 8 tips for attracting people to your sports club to ensure it thrives for years to come.
8 Ways to Attract People to Your Sports Club
- Get online
Push yourself into the modern age and establish an online presence. Even if somebody hears about your club via word of mouth, the first thing they will do is Google your name to find out more information. We are living in the age where people are more reluctant to pick up the phone to enquire, so having a website that markets your sports club and provides essential information and updates is a must-do. Luckily, with the rise of build-it-yourself website platforms, it has never been easier to create your own website.
- Build a social media presence
Marketing a sports club shouldn’t stop at setting up a website. Fresh content and updates are what keeps people engaged long into the future. Why not create a blog for your website? Here you can share stories, pictures and news from your sports club, giving your website a current edge.
Social media is used by a huge proportion of the modern world, and so the perfect way to interact with both your current members and the outside world. Social media is an indispensable marketing tool, so make sure you’re updating regularly with useful and relevant content.
- Go ‘old school’ with paper promotion
Whilst the future is favouring technology, there is still some worth in handing out leaflets and printing out posters. This is another easy way to get your name out there – tack up the posters in relevant places such as community centres, schools and local sports facilities. Though if you do opt for this technique, always try to use recycled paper and don’t print out more copies than you need.
- Run free taster sessions
Take advantage of the try-before-you-buy culture and offer free taster sessions. This is the perfect way for people to sample what you have to offer before they sign up, and is a great way to entice potential members. People are less likely to lay money down when they are not 100% certain what they are paying for, which is why free taster sessions and open days are crucial.
Ensure your grounds and premises are looking their best to create a lasting first impression for these sessions – ensure you have a regular grounds maintenance plan in place, offered by a professional company such as Turfcare Specialists.
- Network, network, network
There is nothing wrong with getting the local media, businesses and politicians involved in your activities if you can find an avenue to include them in. If you happen to win any tournaments or have made any exciting changes to your sports club, why not phone up a local newspaper or two and see if they are interested in your story? Networking with local businesses and important figures can also be another fun way to build a local presence – next time you have a match, invite some regional personalities and companies along to watch.
- Get involved in the community
Establish yourself as more than just a sports club. Getting involved in community events or charity work adds an extra dimension to your group, displaying you to the outside world as key players in the community. This reputation can help increase membership and interest in your club, and possibly lead to invites and further opportunities.
- Word of mouth is your friend
Get your current sports club members to spread the word and drum up additional interest. This is an easy way to get everyone talking with their friends and family about your club, not to mention the fact that people are more likely to trust a first-hand recommendation.
- Maintain your sports grounds
First impressions count. When it comes to your sports ground or turf, ensure it is of playable and presentable quality for your members. Knowing that you are offering the best possible facilities for your patrons is a big selling point, and is likely to attract members to your sports club – and keep the old ones coming time and time again. Whether it’s installing, renovating or employing a regular maintenance schedule – all these actions will keep your surfaces looking and performing at their best, especially when they are delivered by an expert company, such as Turfcare Specialists.
Here at Turfcare Specialists, we have over 30 years’ experience as industry leaders in sports pitch construction, renovation and maintenance. We offer a vast spectrum of services and treatments and have looked after a diversity of sites for the sporting and landscape sectors. Get in touch today to discover more about us.